STUDY DESIGNS AND METHODS

Common Sources of Bias in Clinical Research

Guide · 1 min read · Last updated 2026-10-31

Bias is a systematic error that pushes results away from the truth. Unlike random error, it does not shrink with a larger sample. The main sources are selection bias, information (measurement) bias, confounding and reporting bias, and each can be reduced by design choices.

Main types and examples

TypeWhat happensExampleWays to reduce
Selection biasStudy groups differ systematically from the target population or from each otherOnly hospitalised patients are includedDefine source population; random sampling; careful control selection
Information biasExposure or outcome is measured inaccurately or differently by groupCases recall past exposure better than controlsStandard instruments; blinding; objective measures
ConfoundingA third factor related to exposure and outcome distorts the associationAge affects both treatment choice and outcomeRandomisation; matching; adjustment
Reporting biasResults are selectively reported or publishedOnly "significant" outcomes reportedPre-register; report all outcomes
Performance and detection biasDifferences in care or outcome assessmentUnblinded assessors rate improvementBlinding; standardised assessment

Bias versus chance

Chance error produces wide confidence intervals; bias produces results that are consistently wrong. A large study with serious bias can be precisely wrong.

Illustrative example

Invented for teaching. A survey about exercise habits is emailed to hospital staff; only 25% respond, and responders are more health-conscious. Prevalence of regular exercise is overestimated (non-response selection bias). The authors can reduce this by following up non-responders and by reporting the response rate and its limits.

Common pitfalls

  • Believing statistical adjustment removes all bias.
  • Listing "bias" in the limitations without naming which kind and its likely direction.

Key takeaways

  • Think about bias when designing the study, not only when appraising it.
  • Name the specific bias and its likely effect on results.

References and further reading

  1. Higgins JPT, Thomas J, Chandler J, et al., editors. Cochrane Handbook for Systematic Reviews of Interventions. Cochrane. Link
  2. Hulley SB, Cummings SR, Browner WS, Grady D, Newman TB. Designing Clinical Research. 4th ed. Lippincott Williams & Wilkins; 2013. Link
  3. Sterne JAC, Savovic J, Page MJ, et al. RoB 2: a revised tool for assessing risk of bias in randomised trials. BMJ. 2019;366:l4898. doi:10.1136/bmj.l4898
  4. Sterne JA, Hernan MA, Reeves BC, et al. ROBINS-I: a tool for assessing risk of bias in non-randomised studies of interventions. BMJ. 2016;355:i4919. doi:10.1136/bmj.i4919

Related reading

This page is general educational information about research methods. It is not medical, legal or regulatory advice; follow your institution's ethics board and your target journal's instructions.